Headline: 130,000 service providers onboarded across Kenya on a rebranded, repositioned platform.

Sector: c
Location: Kenya
Engagement: 2023 — 2024

Capabilities: Brand and Design / Copywriting / Website Development / Social Media / Content Marketing / SEO and AEO / CRM Implementation / Data Analytics and Reporting / Paid Media / Customer Journey Design / Marketing Leadership

Description: Full rebrand from Kazi App to Ziada — new identity, repositioned messaging, rebuilt digital infrastructure, and a trained team running the execution. The rebrand resolved a naming conflict with a competitor and reoriented the user base from job-seekers to service provider and customer matching.

Outcome signal: 130,000 service providers onboarded — the verified network that now underpins Ziada’s B2B model.

Gallery items: Rebrand before/after / Brand identity application / Website screenshots / Social media content / Newsletter samples / Explainer video stills / Print samples