Enquiries arrive and sales stay flat. Marketing blames conversion and sales blames lead quality. Spend two hours testing which explanation the evidence supports before you fund another campaign or sales hire.

The team posts consistently and engagement is growing. Enquiries haven’t followed. Test the explanations before you put more money into content, boosted posts or a new agency.

Every team can argue for its share of next year’s budget. None can show what produced this year’s results. Work out what to fund, cut or test before the budget is set.

The website looks professional and contributes little to enquiries or sales. Find out whether the traffic, the site or the offer is holding it back before you pay to fix any of them.