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How Do I Know Whether My Marketing Agency Is Delivering?

Marketing Audit or Marketing Diagnostic: What You Get for the Money

A marketing audit lists what could be better. A diagnostic finds why one result is wrong. What each gives you for the money, and which to buy first.

Strategic Direction

Social Media Marketing Strategy for a New Business: What to Decide Before You Post

A social media marketing strategy for a new business starts before the first post. Four decisions that decide whether posting brings in customers.

Social Media Manager, Freelancer or Agency: Which Does Your Business Need?

Hiring a social media manager, a freelancer or an agency in Kenya? Each one answers a different question. The test that shows which one your business needs.

How Much Does Social Media Management Cost in Kenya?

Social media management quotes in Kenya range from a few thousand shillings to six figures a month. What the fee pays for, and how to compare quotes.

Build, Growth, Informational, Momentum, Positioning, Scale, Strategic Direction

What Marketing Support Should a Business Accelerator Provide?

Founders ask accelerators for marketing execution. Most need help finding their constraint first. Four layers of business accelerator marketing support.

Fractional CMO, Agency or Full-Time Hire: Which Does Your Business Need?

A fractional CMO, an agency and a full-time marketing hire solve different problems. How to tell which your business needs, and what each costs.

Free Website Builder or a Professionally Built Website?

A free website builder can get a business online this week. Here is when it is enough, what it really costs, and when a built site pays back.

Build, Positioning

What Founders Should Decide Before Investing in a Website

Website projects usually stall on decisions nobody made. The two that founders find hardest, and five choices to settle before investing in a website.

Marketing Metrics That Matter Start With a Decision

The marketing metrics that matter are chosen by the decision they inform. Here is why dashboards and decisions drift apart, and what closes the gap.

How to Set Up a Google Business Profile for a Kenyan Business

A Google Business Profile puts your business on Maps and in local search. Here is how to set it up, verify it and keep it working in Kenya.

How Much Does a Website Cost in Kenya?

Website cost in Kenya ranges from free to over a million shillings. Here is what each price pays for, and the costs that arrive after launch.

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