Qallann Marketing Prices
Most clients start with one of two fixed-price engagements, then move to a review, a design or a build once the problem is clear.
Where to start
The Marketing Diagnostic
For businesses where one result is wrong and a decision depends on why: leads that don’t convert, revenue that has stalled, or an agency that isn’t delivering.
- We first confirm that your problem fits a Diagnostic. You pay in full once it does.
- A pre-session evidence review and a 90-minute working session
- A written Diagnostic Report within 7 business days
- A 30-minute readout
The Market Read
For businesses about to launch, enter a market or brief an agency. You find out what competitors are saying, where buyers are searching and which gaps are open before you commit budget.
- Delivered in 5 to 7 business days
- You provide your company name, website, sector and target markets
- Paid in full upfront
- KES 15,000 (USD 120) is credited towards a review if you go ahead within 90 days
Marketing Diagnostic Clinic
A live, two-hour session on Google Meet where business leaders examine a disappointing commercial result before deciding what to do about it. There are four sessions in 2027, each on one problem.
| Seat | What it includes | KES | USD |
|---|---|---|---|
| Case seat (per organisation, up to two people) | Both parts of the session, a preparation worksheet, your own problem examined in Part 2, and the Part 1 recording for seven days | 7,500 | 60 |
| Observer seat (per person) | Part 1 of the session and its recording for seven days | 3,500 | 30 |
Every request is reviewed first. If there’s a fit, you pay through a payment link within seven days. A case-seat fee is credited in full against a Marketing Diagnostic booked and paid within 30 days. Fees are non-refundable, and a confirmed place can move once to a later session with 14 days’ notice.
Launch Foundations
For people preparing to start a business. Before you spend on a website, branding, stock or marketing, we examine the market, test your offer with real buyers and plan how you will reach your first customers. It runs over four to six weeks, in three stages.
| Stage | What it includes | KES | USD |
|---|---|---|---|
| 1. Market Opportunity | The market, customer groups and alternatives, with a Market Opportunity Assessment | 55,000 | 420 |
| 2. Customer and Offer | Who you serve and what you sell, a guide for testing it with prospective customers, and a review of what they tell you | 80,000 | 620 |
| 3. Market Entry | Positioning and sales proposition, launch requirements, budget priorities and a 90-day market-entry roadmap | 55,000 | 420 |
| All three stages | 190,000 | 1,460 |
You pay for each stage before it begins, and you decide after each one whether to continue. Additional research, fieldwork and implementation are priced separately.
Diagnostic reviews
A review examines the stage of the business where growth is held up. Each one names the primary constraint and gives you a written report with sequenced next steps.
| Review | When it fits | Timeline | KES | USD |
|---|---|---|---|---|
| Strategic Direction Review | Before a new market, product or major spend | 3 weeks | 220,000 | 1,690 |
| Market Position Review | Revenue isn’t keeping pace with effort | 3 weeks | 220,000 | 1,690 |
| Build Readiness Review | Before you build a website, CRM, product or service | 3 weeks | 180,000 | 1,380 |
| Operational Momentum Review | The team is busy and results are unclear | 3 weeks | 280,000 | 2,150 |
| Customer Growth Review | You have customers and growth has stalled | 3 weeks | 180,000 | 1,380 |
Payment: 60% upfront, 40% on delivery.
Architecture
After a review, Architecture is how we direct the implementation. It turns the findings into a design your team, your agency or ours can build from.
| Architecture | Follows | KES | USD |
|---|---|---|---|
| Strategic Architecture | Strategic Direction Review | 180,000 | 1,380 |
| Positioning Architecture | Market Position Review | 150,000 | 1,150 |
| Momentum Architecture | Operational Momentum Review | 180,000 | 1,380 |
| Build Architecture | Build Readiness or Customer Growth Review | 120,000 | 920 |
Solution Architecture is for complex builds that don’t yet have a complete brief: portals, payment integrations, member systems or several user journeys. It produces the component map, the build phases and the cost.
- Standard (one system, clear components): KES 120,000 to 150,000 (USD 920 to 1,150)
- Complex (several systems, user types and integrations): KES 150,000 to 200,000 (USD 1,150 to 1,540)
Payment: 60% upfront, 40% on delivery.
Websites and builds
If you already have a complete brief, we build from it. We assess the brief through our intake form at scoping. Simple and standard sites include their own planning. Complex builds without a complete brief start with Solution Architecture.
| What you need | KES | USD |
|---|---|---|
| A simple site of 5 to 7 pages, with content you supply | 65,000 to 80,000 | 500 to 620 |
| A standard site with content written by Qallann | 110,000 to 140,000 | 850 to 1,080 |
| A site of 10 or more pages with custom functionality | 200,000 to 350,000 | 1,540 to 2,690 |
| Full digital infrastructure: website, CRM and automation | 350,000 to 600,000 | 2,690 to 4,620 |
| A large platform with portals, integrations or web apps | From 600,000 | From 4,620 |
Payment: 60% upfront, 40% when you approve the staging site, before it goes live. Hosting, domains and software licences are billed at cost.
Capabilities
These are starting prices. The final price is set once we have scoped the work from your intake form.
| Capability | KES | USD |
|---|---|---|
| Social media management | From 40,000 a month | From 310 a month |
| Content marketing | From 60,000 a month | From 460 a month |
| SEO: technical phase | From 80,000 | From 620 |
| SEO: ongoing content | From 40,000 a month | From 310 a month |
| Paid media management | 15% of ad spend or 30,000 a month, whichever is higher | 15% of ad spend or 230 a month, whichever is higher |
| CRM implementation (HubSpot) | From 120,000 | From 920 |
| Brand identity and design system | From 120,000 | From 920 |
| Copywriting and messaging | From 40,000 | From 310 |
Social media management from KES 40,000 (USD 310) a month is for businesses whose social media strategy is already in place. If your strategy is not in place yet, we scope it at intake. We shape each programme at scoping, around your goals. Minimum term: six months.
Paid media management is 15% of monthly ad spend or KES 30,000 (USD 230), whichever is higher, for ad budgets from KES 100,000 (USD 770) a month. One-off setup: KES 35,000 (USD 270). Three-month minimum. Ad spend is paid directly to the platforms. For smaller budgets, boosted posts can be added to social media management for KES 10,000 (USD 80) a month.
Marketing Leadership (fractional CMO)
From KES 250,000 (USD 1,920) a month, with a three-month minimum, or from KES 220,000 (USD 1,690) a month on a 12-month engagement. The final price is set after an intake. Billed monthly in advance.
Includes a monthly strategic review, direction and performance checks against the agreed design, early warning on constraints, brief reviews and a quarterly direction check.
Day-to-day execution, content creation, campaign management, media buying and crisis response are scoped separately.
Marketing Leadership starts after a completed Qallann review.
Common questions about pricing
How much does a website cost in Kenya with Qallann?
From KES 65,000 (USD 500) for a simple site with content you supply, and KES 110,000 to 140,000 (USD 850 to 1,080) for a standard site with content written by Qallann. Sites with custom functionality start at KES 200,000 (USD 1,540).
How much does social media management cost?
From KES 40,000 (USD 310) a month. The final price depends on the platforms, the volume of content and whether ads are included.
Is VAT added to these prices?
No. Qallann is not VAT-registered, so the prices above are what you pay.
Do you work with clients outside Kenya?
Yes. Clients outside Kenya are invoiced in US dollars at the prices shown.
Which should I start with, the Market Read or the Diagnostic?
The Market Read looks outwards at your market before you commit. The Diagnostic looks inwards at one result that is already wrong. If you are about to launch or spend, start with the Market Read. If something is underperforming, start with the Diagnostic.
Can I pay in instalments?
Reviews, Architecture and builds are paid 60% upfront and 40% on delivery. Monthly services are billed monthly in advance.
How much does the Marketing Diagnostic Clinic cost?
A case seat is KES 7,500 (USD 60) per organisation for up to two people, and an observer seat is KES 3,500 (USD 30) per person. The case-seat fee is credited in full against a Marketing Diagnostic booked and paid within 30 days.