Social Media Management
Social media management for businesses, planned around who buys from you and measured against the goals we agree with you.
Strategic Direction
The moment commitment begins
Positioning
The moment buyers hesitate
Build
The moment assumptions become systems
Momentum
The moment confidence drops
Scale
Where execution finally belongs
Growth Stage
Where acquisition ends and compounding begins
A social media presence that is active without being commercially purposeful produces engagement that does not convert. Social media here is built around a specific buyer, a confirmed message, and a deliberate connection to the next step the content is designed to produce. The metrics that matter are the commercial outcomes the content was built to move.
Social media that brings in conversations, as well as followers
Many businesses have very busy feeds. Far fewer produce messages, calls and enquiries. Qallann plans every social media programme around a specific buyer, the message that buyer needs to see and the next step each post should lead to. We report enquiries and conversations alongside reach, so you can see what the programme is producing.
What Qallann's social media management includes
Social Media Strategy
Platforms chosen by where your buyers spend time. Content direction, tone, format and posting frequency agreed with you before anything is produced.
Content Creation and Scheduling
Posts written, designed and scheduled in advance, with support from our copywriting and design teams.
Community Management
Comments, messages and replies handled in your brand’s voice.
Social Media Advertising
Paid campaigns set up and managed for you: conversion tracking, campaign structure, audiences, new ad variations each month and a report on cost per enquiry. For smaller budgets, boosted posts can be added to your programme.
Performance Reporting
Reach and engagement, plus the numbers that matter more: messages, enquiries and conversations from social channels.
Social Media Audit
For an existing presence that is not producing enquiries. We look at what works, what does not and whether the cause sits in the social media or somewhere upstream of it.
How the work runs
Every engagement follows a confirmed sequence.
01
Strategy confirmation.
Platforms, audience, content direction and the commercial objective, agreed with you before production starts.
02
Content calendar and production.
Content planned, produced, and scheduled in advance. You review at agreed intervals.
03
Community management.
04
Reporting and iteration.
Reporting at the agreed frequency against enquiries and conversations, and changes to the programme based on what it shows.
WHO THIS SERVES
Business owners whose social media exists but does not bring in enquiries.
You have followers and a posting rhythm. The programme is rebuilt around what your buyer needs to see before getting in touch.
Marketing leads who need social media they can report upwards.
Reporting connects social activity to enquiries and conversations, which makes the budget easier to defend.
For the business that has tried managing social internally
Social media is usually the first task dropped when the team is busy. An external programme keeps running whatever else is happening. If you are weighing a hire, a freelancer or an agency, here is what each one gives you. If you would rather build your team’s skills, see our training and playbooks.
Not sure social media is the problem?
When reach is growing and enquiries are not, the cause is often the offer, the message or the follow-up rather than the posting. The Marketing Diagnostic examines that one problem and gives you a written conclusion within 7 business days, so you know what to fix before you commit to a social media management programme.
Let’s shape a social media programme around your goals.
Common questions about Social Media Management
How much does social media management cost?
Every Qallann price is published on our Pricing page. The final price depends on whether your strategy is in place, the number of platforms, the volume and type of content, and whether paid campaigns are included.
Which platforms do you manage?
Instagram, Facebook, Threads, LinkedIn, TikTok, X and YouTube. We recommend the platforms your buyers actually use, which is usually two or three.
Is ad spend included?
No. Ad spend is paid directly to the platforms, and campaign management is priced separately. Smaller budgets can add boosted posts to the programme instead. Both are on our Pricing page.
When will we see results?
That depends on your goals and on what is already in place. When we scope the work, we agree which results to measure, by when, and which parts sit with us and which with you. Your reports track progress against what we agreed.
Do we need a contract?
Yes. Once we have scoped the work, we share a contract. Programmes usually run for a minimum of six months, which gives the work time to show results. The term can change depending on your goals.