A feminist, decolonial law firm operating two distinct practices – strategic human rights litigation and commercial conveyancing – under one coherent brand identity and website.
Sector: Legal Services / Gender Justice
Location: Kenya
Engagement: January – August 2026
Capabilities: Brand and Design | Copywriting | SEO | AEO | Website Development
6
pages built and live
2
practice areas, one brand
12+
distinct deliverables
Brand Identity: VISUAL SYSTEM
Logo
Colour Palette
Typography
Copy Voice
We do not start with a case. We start with the problem – and we work with you to determine where the law can play a role and how to deploy it most effectively.
Strategic Litigation page – approach section
Deliverables: WHAT WAS BUILT
Brand
–
LOGO & VISUAL IDENTITY
Name-centred wordmark in teal. Colour palette, typography system, and brand guidelines delivered.
LETTERHEAD & WORD TEMPLATE
Two letterhead versions – clean and watermark – plus a .dotx Word template with fonts and formatting pre-set.
POWERPOINT THEME
Branded deck in both versions. Font installation and theme-saving instructions provided for client use.
EMAIL SIGNATURE
Formatted signature with credentials – Advocate of the High Court, Commissioner for Oaths, Notary Public – and contact details.
Website
–
WORDPRESS BUILD
Six-page WordPress site built with Elementor. Fully responsive, mobile-optimised, live at nwadvocates.com.
FULL COPY – ALL SIX PAGES
Original copy written for every page: Home, About, both practice areas, Knowledge Hub, and Contact. Over 4,000 words.
KNOWLEDGE HUB
Custom post type with dual taxonomy (subject and content type). Five publications integrated with abstracts and links.
SEO & AEO SETUP
Meta titles, meta descriptions, and focus keywords written for all six pages. Legal Service schema markup. Google Search Console configured.
CUSTOM FRAMEWORK INFOGRAPHIC
Four-pronged firm framework built as an HTML embed – the economic engine model visualised in brand and live on the site.
PAN-AFRICAN GEOGRAPHY MAP
Custom SVG map overlay on client-supplied PNG. Active geographies pinned with branded glow markers.
Infrastructure
–
DOMAIN, HOSTING & EMAIL
Domain registration, hosting setup, Microsoft 365 Business Standard configuration, and professional email for two users.
PRIVACY POLICY & CONSENT
Privacy policy integrated. GDPR-compliant consent checkbox added to all three contact forms.
Site Architecture: PAGES BUILT
- Home: Dual-engine section with two distinct entry points. Geography map, partner logos, featured track record, four-pillar promise.
- About – Who We Are: Firm profile, founder bio, team section, vision and mission, four-pronged framework infographic, impact milestones, partner logos.
- Strategic Litigation & Movement Collaboration: Five services, how we work, five track record entries, movement-specific intake form with GDPR consent.
- Commercial, Conveyancing & Property Law: Three services, how we work, commercial track record entries, commercial-specific intake form.
- Knowledge Hub: Custom post type with subject and content-type taxonomy. Four publications with abstracts. Filter-ready architecture.
- Contact: General intake form, contact details, pan-African cityscape image, LinkedIn company and personal profile links.
Technical stack: BUILT WITH
WordPress | Elementor Pro | Custom post types | LegalService schema | Google Search Console | Microsoft 365 | Montserrat | Source Serif 4 | Custom SVG map | HTML infographic embed | Dual taxonomy | Dual intake forms
Screenshots: SELECTED PAGES
QALLANN NOTE:
This engagement began with a brand brief and ended with a business model examination. The site that went live is the result of both. The diagnostic work is documented separately in the case study for this engagement – the portfolio entry shows what the execution produced.