Photography turned into paid ad creative for a digital credit book targeting Kenyan SMEs.

Sector: Fintech / SME Finance
Location: Kenya, Gulf
Engagement: 2021

Capabilities: Copywriting / Content Marketing / Social Media / Paid Media / Brand and Design

Description: Photography, social content, animated explainer video, and paid ad creative for a digital credit book product. The brief: photograph the product and its users, then turn those assets into a campaign that explained the concept and drove downloads among Kenyan SMEs.

Gallery items: Photography — product and lifestyle / Ad creative — static and animated / Social media content / Animated explainer video stills