Full commercial and execution build for a two-sided service provider marketplace — before the rebrand.

Sector: Technology / Jobtech
Location: Kenya
Engagement: 2022 — 2024

Capabilities: Brand and Design / Copywriting / Website Development / Social Media / Content Marketing / SEO and AEO / CRM Implementation / Data Analytics and Reporting / Paid Media / Customer Journey Design / Marketing Leadership

Description: The foundation layer of a marketplace connecting informal sector service providers with customers. Brand architecture, digital infrastructure, content, CRM, paid media, training materials, and print — built as the business grew toward the rebrand that became Ziada.

Outcome signal: Growing user base of service providers onboarded across Kenya before the rebrand. The infrastructure built here carried forward into the Ziada identity.

Gallery items: Brand guidelines spreads / Website screenshots / Social media content / Explainer video stills / Print samples / CRM dashboard