Built Before It Was Decided
1. Snapshot Client: Financial services start-up serving small businesses, pre-launch, two foundersIndustry: Financial servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Under 5Engagement date: March to June 2025Growth stage: 01 – Strategic Direction, presented as 02 – PositioningEntry point: Execute (website and brand build)What they came asking for: “The need for web presence is […]
When the Evidence Said Not Yet
1. Snapshot Client: Family services start-up for working parents, pre-launchIndustry: Consumer servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Founder only, alongside full-time employmentEngagement date: December 2025Growth stage: 01 – Strategic DirectionEntry point: Diagnose (Launch Foundations pilot, through Stage 2)What they came asking for: Social media supportPattern: Encouragement was mistaken for evidence of demand […]
A World Rabies Day Campaign That Began With Diagnosis
1. Snapshot Client: GARC, Rabies Alliance (GARC)Industry: NGO and Social Impact / Health and Life SciencesGeography: KenyaBusiness age at engagement: Over 10 yearsProject team at engagement: 2 communications professionalsEngagement date: August to September 2026Growth stage: 01 Strategic Direction, 02 PositioningEntry point: DiagnoseWhat they came asking for: A Kenya media campaign for World Rabies Day that […]
A Financial Technology Platform
1. SNAPSHOT Client: A two-sided financial technology marketplace (anonymised) Founder: CEO with a finance and investment background, co-leading with a senior operations director Industry: Financial Services / Technology / Marketplace Geography: Kenya, Africa Business age at engagement: Seven years at institutional level; platform product under two years Team size at engagement: Small – under 15 […]
An NGO Founded by Institutional Professionals
1. SNAPSHOT Client: Advocacy NGO (anonymised) Founder: Two co-directors, both subject matter experts in their field, both 50+ years, founding from a previous institutional employer Industry: NGO and Social Impact / Advocacy Geography: Kenya Business age at engagement: Under 2 years at first engagement Team size at engagement: 2 co-founders plus small support team Engagement […]