The Marketing Wasn’t the Problem. The Offer Was Never Defined.
1. Snapshot Client: Anonymised; UK-registered professional services firmIndustry: NGO / Professional ServicesGeography: UK and EuropeBusiness age at engagement: Over 7 yearsTeam size at engagement: 5 – 15Engagement date: September 2026Growth stage: 01 – Strategic Direction, 02 – PositioningEntry point: DiagnoseWhat they came asking for: Content or campaigns, Lead generationPattern: The presenting problem was a symptom of an upstream gap, Founder clarity ≠ buyer claritySituation Type: […]
A CRM That Looked Busy and Did Nothing
1. Snapshot Client: An agricultural market intelligence firm operating across East Africa Industry: Agricultural market intelligence and research Geography: Kenya, Tanzania, Uganda — with active market development beyond East Africa Business age at engagement: Over 10 years Team size at engagement: 50+ (82 employees across Kenya, Tanzania, Uganda — implementation team of 5) Engagement date: […]
A Financial Technology Platform
1. SNAPSHOT Client: A two-sided financial technology marketplace (anonymised) Founder: CEO with a finance and investment background, co-leading with a senior operations director Industry: Financial Services / Technology / Marketplace Geography: Kenya, Africa Business age at engagement: Seven years at institutional level; platform product under two years Team size at engagement: Small – under 15 […]