How Do I Know Whether My Marketing Agency Is Delivering?
The monthly report arrives on time. Reach is up, followers are up, engagement is steady, and the cost per click has come down. Sales have not moved. The question underneath the report is whether your marketing agency is delivering, or whether something else is holding the result back, and the report alone cannot tell you. […]
Marketing Audit or Marketing Diagnostic: What You Get for the Money
A marketing audit lists what could be better. A diagnostic finds why one result is wrong. What each gives you for the money, and which to buy first.
Social Media Marketing Strategy for a New Business: What to Decide Before You Post
A social media marketing strategy for a new business starts before the first post. Four decisions that decide whether posting brings in customers.
Social Media Manager, Freelancer or Agency: Which Does Your Business Need?
Hiring a social media manager, a freelancer or an agency in Kenya? Each one answers a different question. The test that shows which one your business needs.
How Much Does Social Media Management Cost in Kenya?
Social media management quotes in Kenya range from a few thousand shillings to six figures a month. What the fee pays for, and how to compare quotes.
What Marketing Support Should a Business Accelerator Provide?
Founders ask accelerators for marketing execution. Most need help finding their constraint first. Four layers of business accelerator marketing support.
Fractional CMO, Agency or Full-Time Hire: Which Does Your Business Need?
A fractional CMO, an agency and a full-time marketing hire solve different problems. How to tell which your business needs, and what each costs.
Free Website Builder or a Professionally Built Website?
A free website builder can get a business online this week. Here is when it is enough, what it really costs, and when a built site pays back.
What Founders Should Decide Before Investing in a Website
Website projects usually stall on decisions nobody made. The two that founders find hardest, and five choices to settle before investing in a website.
Marketing Metrics That Matter Start With a Decision
The marketing metrics that matter are chosen by the decision they inform. Here is why dashboards and decisions drift apart, and what closes the gap.