How Do I Know Whether My Marketing Agency Is Delivering?
The monthly report arrives on time. Reach is up, followers are up, engagement is steady, and the cost per click has come down. Sales have not moved. The question underneath the report is whether your marketing agency is delivering, or whether something else is holding the result back, and the report alone cannot tell you. […]
Social Media Manager, Freelancer or Agency: Which Does Your Business Need?
Hiring a social media manager, a freelancer or an agency in Kenya? Each one answers a different question. The test that shows which one your business needs.
How Much Does Social Media Management Cost in Kenya?
Social media management quotes in Kenya range from a few thousand shillings to six figures a month. What the fee pays for, and how to compare quotes.
What Marketing Support Should a Business Accelerator Provide?
Founders ask accelerators for marketing execution. Most need help finding their constraint first. Four layers of business accelerator marketing support.
What Founders Should Decide Before Investing in a Website
Website projects usually stall on decisions nobody made. The two that founders find hardest, and five choices to settle before investing in a website.
Marketing Metrics That Matter Start With a Decision
The marketing metrics that matter are chosen by the decision they inform. Here is why dashboards and decisions drift apart, and what closes the gap.
How to Set Up a Google Business Profile for a Kenyan Business
A Google Business Profile puts your business on Maps and in local search. Here is how to set it up, verify it and keep it working in Kenya.
What Your Audience Says Publicly and What They Search for Privately Are Two Different Things
The gap between what your audience posts about on social media and what they type into Google is often the same gap between the message your marketing is built on and the one that would actually convert them.
Why Your Business Blog Is Not Bringing You Clients
If your business blog is producing content but not generating leads or enquiries, the problem is rarely the writing. Here is why a blog that does not bring you clients is almost always a positioning problem.
Keeping Up With Marketing Trends Is Not a Strategy
Chasing marketing trends is one of the most common marketing strategy mistakes businesses make. Here is why it happens – and what it is costing you.