Marketing Audit or Marketing Diagnostic: What You Get for the Money
A marketing audit lists what could be better. A diagnostic finds why one result is wrong. What each gives you for the money, and which to buy first.
Social Media Marketing Strategy for a New Business: What to Decide Before You Post
A social media marketing strategy for a new business starts before the first post. Four decisions that decide whether posting brings in customers.
Social Media Manager, Freelancer or Agency: Which Does Your Business Need?
Hiring a social media manager, a freelancer or an agency in Kenya? Each one answers a different question. The test that shows which one your business needs.
How Much Does Social Media Management Cost in Kenya?
Social media management quotes in Kenya range from a few thousand shillings to six figures a month. What the fee pays for, and how to compare quotes.
Fractional CMO, Agency or Full-Time Hire: Which Does Your Business Need?
A fractional CMO, an agency and a full-time marketing hire solve different problems. How to tell which your business needs, and what each costs.
Free Website Builder or a Professionally Built Website?
A free website builder can get a business online this week. Here is when it is enough, what it really costs, and when a built site pays back.
What Founders Should Decide Before Investing in a Website
Website projects usually stall on decisions nobody made. The two that founders find hardest, and five choices to settle before investing in a website.
Marketing Metrics That Matter Start With a Decision
The marketing metrics that matter are chosen by the decision they inform. Here is why dashboards and decisions drift apart, and what closes the gap.
How to Set Up a Google Business Profile for a Kenyan Business
A Google Business Profile puts your business on Maps and in local search. Here is how to set it up, verify it and keep it working in Kenya.
Why Adding a New Marketing Tactic Is Not Fixing Your Growth
A new channel, a new platform, a new format – each one feels like the answer. None of them is. Here is why adding
tactics is not the same as fixing the strategic problem underneath them.