Why Branding Alone Is Not Driving Your Growth
A stronger brand identity will not fix a positioning problem. Before investing in branding, here is what needs to be confirmed – and why the most polished brands still fail to convert.
Why Most Marketing Plans Fail Before Execution Begins
The marketing plan is not the problem. The unexamined assumptions it was built on are. Here is what makes a marketing plan
fail before a single campaign runs – and what to check first.
What Should a Marketing Plan Include?
A marketing plan can have every section and still fund the wrong work. What a marketing plan should include, and the test each section has to pass.
What is digital marketing and what does it entail?
Find out exactly what digital marketing is and the various ways you can leverage it for your business.
Why Most Lead Magnets Don’t Generate the Leads They Promise
A lead magnet is not a lead generation strategy. It is one component of a system that only works when the buyer, the offer, and the positioning underneath it are confirmed first.
Why Your Buyer Persona Is Not Helping Your Marketing Convert
Most buyer personas describe who the buyer is without explaining how they decide. That is why the persona exists but the marketing built on it still does not convert. Here is what is missing.
Why Marketing for Hospitality Businesses Starts Before the Campaign
Hotels, restaurants, and hospitality businesses spend heavily on campaigns and platforms. The results are inconsistent
because the work that should come before the campaign almost never happens.
The Marketing Mistakes Most Entrepreneurs Make Are Not Marketing Problems
Most marketing mistakes entrepreneurs make trace back to one upstream problem – not a bad campaign. Here is what it is and how to stop building on it.
SEO in Kenya: What It Does for a Business, and Where It Falls Short
SEO is not a traffic strategy. It is a relevance strategy. The businesses that get the most from organic search are the ones that understood this distinction before they started optimising.
Beyond B2B and B2C: Every Buying Decision Is Made by a Person
The B2B and B2C distinction tells you the category of the sale. It does not tell you anything about the person making the decision. Here is why that matters – and what changes when you market to the decision rather than the category.