Patterns: The build came before the decisions it depended on

Built Before It Was Decided

1. Snapshot Client: Financial services start-up serving small businesses, pre-launch, two foundersIndustry: Financial servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Under 5Engagement date: March to June 2025Growth stage: 01 – Strategic Direction, presented as 02 – PositioningEntry point: Execute (website and brand build)What they came asking for: “The need for web presence is […]