When the Evidence Said Not Yet

1. Snapshot Client: Family services start-up for working parents, pre-launchIndustry: Consumer servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Founder only, alongside full-time employmentEngagement date: December 2025Growth stage: 01 – Strategic DirectionEntry point: Diagnose (Launch Foundations pilot, through Stage 2)What they came asking for: Social media supportPattern: Encouragement was mistaken for evidence of demand […]