The Marketing Wasn’t the Problem. The Offer Was Never Defined.
1. Snapshot Client: Anonymised; UK-registered professional services firmIndustry: NGO / Professional ServicesGeography: UK and EuropeBusiness age at engagement: Over 7 yearsTeam size at engagement: 5 – 15Engagement date: September 2026Growth stage: 01 – Strategic Direction, 02 – PositioningEntry point: DiagnoseWhat they came asking for: Content or campaigns, Lead generationPattern: The presenting problem was a symptom of an upstream gap, Founder clarity ≠ buyer claritySituation Type: […]
The instinct was right. The form was wrong.
N.A. Were Advocates & Consultancy 1. Snapshot Client: N.A. Were Advocates & Consultancy Founder: Nerima Were, Principal Advocate Industry: Legal Services / Gender Justice and Feminist Consulting / Professional Services Geography: Kenya, East Africa Business age at engagement: Pre-launch – registering at time of engagement Team size at engagement: 1 (founder only) Engagement date: January […]
An NGO Founded by Institutional Professionals
1. SNAPSHOT Client: Advocacy NGO (anonymised) Founder: Two co-directors, both subject matter experts in their field, both 50+ years, founding from a previous institutional employer Industry: NGO and Social Impact / Advocacy Geography: Kenya Business age at engagement: Under 2 years at first engagement Team size at engagement: 2 co-founders plus small support team Engagement […]