When the Evidence Said Not Yet
1. Snapshot Client: Family services start-up for working parents, pre-launchIndustry: Consumer servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Founder only, alongside full-time employmentEngagement date: December 2025Growth stage: 01 – Strategic DirectionEntry point: Diagnose (Launch Foundations pilot, through Stage 2)What they came asking for: Social media supportPattern: Encouragement was mistaken for evidence of demand […]
A World Rabies Day Campaign That Began With Diagnosis
1. Snapshot Client: GARC, Rabies Alliance (GARC)Industry: NGO and Social Impact / Health and Life SciencesGeography: KenyaBusiness age at engagement: Over 10 yearsProject team at engagement: 2 communications professionalsEngagement date: August to September 2026Growth stage: 01 Strategic Direction, 02 PositioningEntry point: DiagnoseWhat they came asking for: A Kenya media campaign for World Rabies Day that […]