Built Before It Was Decided
1. Snapshot Client: Financial services start-up serving small businesses, pre-launch, two foundersIndustry: Financial servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Under 5Engagement date: March to June 2025Growth stage: 01 – Strategic Direction, presented as 02 – PositioningEntry point: Execute (website and brand build)What they came asking for: “The need for web presence is […]
When the Evidence Said Not Yet
1. Snapshot Client: Family services start-up for working parents, pre-launchIndustry: Consumer servicesGeography: KenyaBusiness age at engagement: Pre-launchTeam size at engagement: Founder only, alongside full-time employmentEngagement date: December 2025Growth stage: 01 – Strategic DirectionEntry point: Diagnose (Launch Foundations pilot, through Stage 2)What they came asking for: Social media supportPattern: Encouragement was mistaken for evidence of demand […]
The instinct was right. The form was wrong.
N.A. Were Advocates & Consultancy 1. Snapshot Client: N.A. Were Advocates & Consultancy Founder: Nerima Were, Principal Advocate Industry: Legal Services / Gender Justice and Feminist Consulting / Professional Services Geography: Kenya, East Africa Business age at engagement: Pre-launch – registering at time of engagement Team size at engagement: 1 (founder only) Engagement date: January […]