Build Readiness Review Pre-Call Brief

First Name

Last Name

Phone Number

Business name

Business Industry

Role

Website

How long has the business been operating?

Under 1 year 1 to 3 years 3 to 7 years Over 7 years

Who currently manages your marketing?

I manage it myself We have a dedicated marketing person or manager We have a marketing team of two or more We use an external agency or freelancer A combination of internal and external No one is currently managing it formally

What are you planning to build?
Describe the system, platform, infrastructure, or product you are about to invest in - as specifically as you can.

Has the offer this build is designed around been tested with real buyers

Yes - we have paying customers and confirmed demand Partially - some early traction but not at scale Not yet - we are pre-launch Not formally - we are working from assumptions

Who is the buyer this build is designed for?
Describe the specific person or organisation - not a broad category but the actual buyer you are building for.

What is the commercial objective this build needs to produce?
What must it generate - in revenue, customers, or conversion - for the investment to be justified?

Anything else we should know before the call?

Build Readiness Review

Before we speak, we want to understand what you are planning to build and what the foundation looks like.