Action for Protetion of Animals Africa (APAA)

Brand identity, digital infrastructure, and training for a veterinary-founded animal rights advocacy organisation — built to hold up in funder and government conversations.

Sector: Animal Rights and Advocacy
Location: Kenya
Engagement: 2023 — ongoing

Capabilities: Brand and Design / Copywriting / Website Development / Social Media / Content Marketing / SEO and AEO / Email and Automation / CRM Implementation / Data Analytics and Reporting / Customer Journey Design

Description: From logo and brand guidelines through to website, social media, newsletter infrastructure, and CRM — built for two vet-doctor founders establishing a new advocacy practice after leaving a global institution. The execution included training on brand-consistent content production so the team could maintain the work without agency dependency.

Outcome signal: A digital presence that reflects the founders’ decade of sector credibility — and a team trained to maintain it independently.

Gallery items: Logo and brand identity / Website screenshots / Social media content / Newsletter samples / Brand guidelines spreads / Print samples