Qallann Marketing Prices
Prices are shown in Kenya shillings and US dollars. Most clients start with one of two fixed-price engagements, then move to a review, a design or a build once the problem is clear.
Where to start
The Market Read
For businesses about to launch, enter a market or brief an agency. You find out what competitors are saying, where buyers are searching and which gaps are open before you commit budget.
- Delivered in 5 to 7 business days
- You provide your company name, website, sector and target markets
- Paid in full upfront
- KES 15,000 (USD 120) is credited towards a review if you go ahead within 90 days
The Marketing Diagnostic
For businesses where one result is wrong and a decision depends on why: leads that don’t convert, revenue that has stalled, or an agency that isn’t delivering.
- We first confirm that your problem fits a Diagnostic. You pay in full once it does.
- A pre-session evidence review and a 90-minute working session
- A written Diagnostic Report within 7 business days
- A 30-minute readout
Diagnostic reviews
A review examines the stage of the business where growth is held up. Each one names the primary constraint and gives you a written report with sequenced next steps.
| Review | When it fits | Timeline | KES | USD |
|---|---|---|---|---|
| Strategic Direction Review | Before a new market, product or major spend | 2 to 4 weeks | 220,000 | 1,690 |
| Market Position Review | Revenue isn’t keeping pace with effort | 2 to 4 weeks | 220,000 | 1,690 |
| Build Readiness Review | Before you build a website, CRM, product or service | 2 to 4 weeks | 180,000 | 1,380 |
| Operational Momentum Review | The team is busy and results are unclear | 3 to 4 weeks | 280,000 | 2,150 |
| Customer Growth Review | You have customers and growth has stalled | 2 to 4 weeks | 180,000 | 1,380 |
Payment: 60% upfront, 40% on delivery.
Architecture
After a review, Architecture is how we direct the implementation. It turns the findings into a design your team, your agency or ours can build from.
| Architecture | Follows | KES | USD |
|---|---|---|---|
| Strategic Architecture | Strategic Direction Review | 180,000 | 1,380 |
| Positioning Architecture | Market Position Review | 150,000 | 1,150 |
| Momentum Architecture | Operational Momentum Review | 180,000 | 1,380 |
| Build Architecture | Build Readiness or Customer Growth Review | 120,000 | 920 |
Solution Architecture is for complex builds that don’t yet have a complete brief: portals, payment integrations, member systems or several user journeys. It produces the component map, the build phases and the cost.
- Standard (one system, clear components): KES 120,000 to 150,000 (USD 920 to 1,150)
- Complex (several systems, user types and integrations): KES 150,000 to 200,000 (USD 1,150 to 1,540)
Payment: 60% upfront, 40% on delivery.
Websites and builds
If you already have a complete brief, we build from it. We assess the brief through our intake form at scoping. Simple and standard sites include their own planning. Complex builds without a complete brief start with Solution Architecture.
| What you need | KES | USD |
|---|---|---|
| A simple site of 5 to 7 pages, with content you supply | 65,000 to 80,000 | 500 to 620 |
| A standard site with content written by Qallann | 110,000 to 140,000 | 850 to 1,080 |
| A site of 10 or more pages with custom functionality | 200,000 to 350,000 | 1,540 to 2,690 |
| Full digital infrastructure: website, CRM and automation | 350,000 to 600,000 | 2,690 to 4,620 |
| A large platform with portals, integrations or web apps | From 600,000 | From 4,620 |
Payment: 60% upfront, 40% when you approve the staging site, before it goes live. Hosting, domains and software licences are billed at cost.
Capabilities
These are starting prices. The final price is set once we have scoped the work from your intake form.
| Capability | KES | USD |
|---|---|---|
| Social media management | From 40,000 a month | From 310 a month |
| Content marketing | From 60,000 a month | From 460 a month |
| SEO: technical phase | From 80,000 | From 620 |
| SEO: ongoing content | From 40,000 a month | From 310 a month |
| Paid media management | 15% of ad spend, minimum 30,000 a month | 15% of ad spend, minimum 230 a month |
| CRM implementation (HubSpot) | From 120,000 | From 920 |
| Brand identity and design system | From 120,000 | From 920 |
| Copywriting and messaging | From 40,000 | From 310 |
Ad spend is paid directly to the platforms and is separate from the management fee.
Marketing Leadership (fractional CMO)
From KES 250,000 (USD 1,920) a month, with a three-month minimum, or from KES 220,000 (USD 1,690) a month on a 12-month engagement. The final price is set after an intake. Billed monthly in advance.
Includes a monthly strategic review, direction and performance checks against the agreed design, early warning on constraints, brief reviews and a quarterly direction check.
Day-to-day execution, content creation, campaign management, media buying and crisis response are scoped separately.
Marketing Leadership starts after a completed Qallann review.
Common questions about pricing
How much does a website cost in Kenya with Qallann?
From KES 65,000 (USD 500) for a simple site with content you supply, and KES 110,000 to 140,000 (USD 850 to 1,080) for a standard site with content written by Qallann. Sites with custom functionality start at KES 200,000 (USD 1,540).
How much does social media management cost?
From KES 40,000 (USD 310) a month. The final price depends on the platforms, the volume of content and whether ads are included.
Is VAT added to these prices?
No. Qallann is not VAT-registered, so the prices above are what you pay.
Do you work with clients outside Kenya?
Yes. Clients outside Kenya are invoiced in US dollars at the prices shown.
Which should I start with, the Market Read or the Diagnostic?
The Market Read looks outwards at your market before you commit. The Diagnostic looks inwards at one result that is already wrong. If you are about to launch or spend, start with the Market Read. If something is underperforming, start with the Diagnostic.
Can I pay in instalments?
Reviews, Architecture and builds are paid 60% upfront and 40% on delivery. Monthly services are billed monthly in advance.