You Have the Data. It Is Not Telling You Whether the Marketing Is Working. Let Us Look at It Together.
A paid three-hour hands-on workshop. Your actual data in the room. A specific answer about what it is and is not telling you.
- TBC
- 2:00pm to 5:00pm EAT
- Live on Google Meet
- Maximum 12 attendees
- KES 12,500 per person
You have Google Analytics. Or at least someone said it was installed when the website was built.
You have social media insights. You have agency reports coming in every month. Maybe a CRM. Maybe a spreadsheet someone built and updates inconsistently.
The data is there.
And when someone asks – your board, your partner, yourself – “is the marketing actually working?” – The honest answer is not entirely clear.
THE SPECIFIC PROBLEM
It is not that you do not have data.
It is that the data was never set up to answer the question you are actually asking.
When the website was built, Google Analytics (GA) was installed. The developer set it up. It tracks sessions and page views. That is what it does by default.
When social media started, the platforms gave you insights. Reach. Impressions. Followers. Engagement rate.
When ads ran, the dashboards gave you numbers. Cost per click. Impressions. Reach.
None of those numbers answer the question: which marketing activity produced a client, and what did it cost to produce them?
That is the question the business needs answered.
It requires a different measurement system from the one most businesses are currently running.
Not more data. A different design.
This workshop sits with your actual data – GA4, social insights, your agency report, your CRM – and shows you specifically what it is and is not telling you.
Then it shows you what would need to change for it to answer the question that actually matters.
WHAT THE WORKSHOP INVOLVES
Three hours. Maximum twelve people. Your actual data in the room.
Hour one: The five numbers that actually matter.
Not the numbers in the default dashboard. The five commercial metrics that connect marketing activity to business outcome.
What each one is, why it matters, and how to know whether you are currently tracking it.
Hour two: Your data examined.
Each person shares what they currently have – their platforms, their reports, their setup. We examine what the data is and is not telling them. What is missing. What is being misread. What the most commercially significant gap is.
Hour three: What to change.
For each person: a specific, prioritised list of what to change in their measurement setup – in their actual tools, with their actual platforms – so the data starts answering the question that actually matters.
And for those where the measurement problem reveals a broader direction or positioning problem, a clear picture of what that means and the right next step.
WHAT YOU WILL LEAVE WITH
- A clear picture of what your current measurement setup can and cannot tell you - specifically, for your platforms.
- The five commercial metrics - and which ones you are currently tracking, which are missing, and what it would take to start tracking them.
- A specific, prioritised list of changes to your measurement setup - not generic advice.
- And if the data reveals a problem that sits upstream of measurement - a clear picture of what it is and which Qallann engagement addresses it.
COME PREPARED
Bring access to your marketing data.
Your GA4 account – or login details for whoever manages it. Your social media insights – the last 90 days. Your most recent agency report. Your CRM or pipeline overview if relevant.
You do not need to prepare a presentation. You need to be able to show us what you have. We do the examination together.
- Date confirmed when minimum registrations are reached.
- Registered attendees notified first and given 48 hours to confirm their place before the session opens publicly.
- Attendance is confirmed and guaranteed once payment is processed.
- Google Meet link arrives within 24 hours of confirmed date.
- Maximum 12 attendees.
- Each participant signs a confidentiality agreement and submits their setup in advance. What is shared in the room stays in the room.
REGISTER
FROM QALLANN
Qallann is a strategy-first marketing consultancy based in Kenya, working with businesses across Kenya, Africa, and the world.
The gap this workshop addresses – data that exists but does not answer the commercial question the business is asking – appears in almost every business that has been running marketing for more than six months.
The measurement was never configured around the commercial question.
This workshop configures it – with your actual data, in the room.
FREQUENTLY ASKED QUESTIONS
Is this a GA4 tutorial?
No.
This is not a course on how to navigate GA4.
It is a hands-on examination of what your data – across all your platforms – is and is not telling you. And what to change so it starts telling you whether the marketing is producing clients.
We have an agency producing reports every month. Is this still relevant?
Yes – and often most relevant in this situation.
Agency reports are produced against the brief the agency was given. If the brief was built around activity metrics – reach, impressions, followers, click-through rates – the reports will show activity metrics.
This workshop examines both the agency reports and the underlying data to show where the gap is between what is being reported and what the business needs to know.
We do not have much data set up yet. Is it worth attending?
Yes – and this may be the best time to come.
If the measurement system has not been built yet, this workshop shows you specifically what to set up, in what order, so the system you build answers commercial questions from the beginning.
What if the data reveals a problem bigger than just measurement?
This is a common outcome.
Measurement problems are often symptoms of a direction or positioning problem – the marketing is not producing the right results because it is not pointed at the right thing.
No measurement system can fix that.