When the marketing is not producing what it should, the conversation almost always goes the same way.
What if we tried a different channel? What if we increased the budget? What if we got a better agency? What if we produced more content?
Each of those feels like a reasonable next step. Each produces a version of the same result.
Because the problem is almost never in the execution.
It is in what the execution was built on – the assumptions about who the buyer is, what they are deciding, what would make them choose you – that were never confirmed before the first brief was written.
When you add more activity to an unconfirmed foundation, you produce more activity. Not more clients.
That is what this session is about.
If any of those sounds like your last six months, this session is worth your hour.
The Q&A runs on your questions, not a prepared list.
If there is a specific situation in your business you want to address – something that is not working, a decision you are facing, a pattern you cannot explain – submit it when you register.
Submitted questions are addressed first. The more specific the question, the more specific the answer.
It also helps to know in advance what the room is carrying – which makes the session more useful for everyone.
*Replay available for 7 days.
*Google Meet link arrives by email within 24 hours.
Qallann is a strategy-first marketing consultancy based in Kenya, working with businesses across Kenya, Africa and the world.
This session draws from over seven years of the same conversation – results not following effort – and the pattern that sits underneath it almost every time.
Yes. At the end we describe the paid engagement that does this examination specifically for your business. You decide whether it is relevant.
Register anyway. The replay goes to all registrants and is available for seven days.
Business owners, CEOs, and senior leaders involved in marketing decisions whose results are not matching the effort being invested. If you manage a marketing function, a team, or an agency relationship – this session is for you.
One hour. 40 minutes of content, 15 minutes of Q&A, 5 minutes on next steps.
We share the link to the Strategic Direction Review and describe what it examines. That is it. You decide.
