Skip to content
  • About
  • How We Work
    • by Growth Stage
    • by Buyer Journey
  • Services
    • We diagnose
      • Strategic Direction Review
      • Market Position Review
      • Build Readiness Review
      • Operational Momentum Review
      • Customer Growth Review
    • We architect
      • Strategic Architecture
      • Positioning Architecture
      • Build Architecture
      • Momentum Architecture
    • We execute
      • Execute or Scale
  • Capabilities
    • Answer Engine Optimisation
    • Brand and Design
    • Content Marketing
    • Copywriting and Messaging
    • CRM Implementation
    • Customer Growth and Retention
    • Customer Journey Design
    • Data, Analytics and Reporting
    • Email Marketing and Automation
    • Lead Generation Frameworks
    • Marketing Leadership
    • Paid Media
    • Printing and Physical Touchpoints
    • Sales Enablement
    • Search Engine Optimisation
    • Social Media Management
    • Training and Capability Building
    • Website Development
  • Resources
    • Blog
  • Contact
  • About
  • How We Work
    • by Growth Stage
    • by Buyer Journey
  • Services
    • We diagnose
      • Strategic Direction Review
      • Market Position Review
      • Build Readiness Review
      • Operational Momentum Review
      • Customer Growth Review
    • We architect
      • Strategic Architecture
      • Positioning Architecture
      • Build Architecture
      • Momentum Architecture
    • We execute
      • Execute or Scale
  • Capabilities
    • Answer Engine Optimisation
    • Brand and Design
    • Content Marketing
    • Copywriting and Messaging
    • CRM Implementation
    • Customer Growth and Retention
    • Customer Journey Design
    • Data, Analytics and Reporting
    • Email Marketing and Automation
    • Lead Generation Frameworks
    • Marketing Leadership
    • Paid Media
    • Printing and Physical Touchpoints
    • Sales Enablement
    • Search Engine Optimisation
    • Social Media Management
    • Training and Capability Building
    • Website Development
  • Resources
    • Blog
  • Contact
  • About
  • How We Work
    • by Growth Stage
    • by Buyer Journey
  • Services
    • We diagnose
      • Strategic Direction Review
      • Market Position Review
      • Build Readiness Review
      • Operational Momentum Review
      • Customer Growth Review
    • We architect
      • Strategic Architecture
      • Positioning Architecture
      • Build Architecture
      • Momentum Architecture
    • We execute
      • Execute or Scale
  • Capabilities
    • Answer Engine Optimisation
    • Brand and Design
    • Content Marketing
    • Copywriting and Messaging
    • CRM Implementation
    • Customer Growth and Retention
    • Customer Journey Design
    • Data, Analytics and Reporting
    • Email Marketing and Automation
    • Lead Generation Frameworks
    • Marketing Leadership
    • Paid Media
    • Printing and Physical Touchpoints
    • Sales Enablement
    • Search Engine Optimisation
    • Social Media Management
    • Training and Capability Building
    • Website Development
  • Resources
    • Blog
  • Contact
  • About
  • How We Work
    • by Growth Stage
    • by Buyer Journey
  • Services
    • We diagnose
      • Strategic Direction Review
      • Market Position Review
      • Build Readiness Review
      • Operational Momentum Review
      • Customer Growth Review
    • We architect
      • Strategic Architecture
      • Positioning Architecture
      • Build Architecture
      • Momentum Architecture
    • We execute
      • Execute or Scale
  • Capabilities
    • Answer Engine Optimisation
    • Brand and Design
    • Content Marketing
    • Copywriting and Messaging
    • CRM Implementation
    • Customer Growth and Retention
    • Customer Journey Design
    • Data, Analytics and Reporting
    • Email Marketing and Automation
    • Lead Generation Frameworks
    • Marketing Leadership
    • Paid Media
    • Printing and Physical Touchpoints
    • Sales Enablement
    • Search Engine Optimisation
    • Social Media Management
    • Training and Capability Building
    • Website Development
  • Resources
    • Blog
  • Contact

Day: 3 April 2024

Why Your Email List Is Declining – And It Is Not the Algorithm

Email marketing retention — marketing manager analysing declining email list metrics in Nairobi office

Unsubscribes, declining open rates, and a list that stopped growing are almost never platform problems. Here is what is actually happening – and what to examine before
changing your email strategy.

Follow

Linkedin Facebook Instagram Threads X-twitter Youtube Whatsapp

Quicklinks

Careers

Join our mailing list

© by Qallann Marketing

Refund Policy

Privacy Policy