Before You Approve That Marketing Proposal - Four Questions You Should Be Able to Answer First.

A paid two-hour workshop for business owners about to commission a website, an agency retainer, or any significant marketing spend. Four questions that tell you whether the brief is ready before the money moves. You bring the proposal. We examine it together.

  • Thursday 3 September 2026
  • 2:00pm to 4:00pm EAT
  • Live on Google Meet
  • Maximum 12 attendees
  • KES 7,500 per person
Reserve your place - It's free

You have a proposal on the desk.

An agency. A website build. A campaign. A new marketing hire.

It looks comprehensive. The agency seems credible. The scope makes sense.

You are going to sign it.

And somewhere in the back of your mind – the place you do not always listen to – there is a question you do not quite know how to ask.

A paid two-hour workshop. You bring the proposal. We examine it together.

YOU HAVE BEEN HERE BEFORE

You approved something.
The agency was credible. The proposal was detailed. The timeline was clear.

Six months later, the results were not what the proposal suggested they would be.
There were explanations. The market was difficult. The creative needed more time. The audience needed warming up.

And the honest truth is that you did not know how to evaluate whether the brief was right before the money moved.

You are not supposed to be a marketing expert. You run a business.

But there are four questions – that require no marketing expertise to ask – that tell you whether any brief or proposal is built on the right foundation.

This workshop gives you those four questions. Applied to whatever you bring on the day.

Reserve your place - It's free

WHAT THIS WORKSHOP IS

Two hours. Maximum twelve people. Your real brief or proposal in the room. Not hypotheticals.

The first hour walks through the four questions

what each one reveals, what a good answer looks like versus a vague one, and what it means when an agency or supplier cannot answer them clearly.

The second hour is applied.

You bring what you have – a proposal, a scope of work, a brief you are about to approve, or a decision you are currently facing. We work through the four questions together.

You leave with a specific answer: is this ready to sign – or does something need to be examined first?

WHO THIS IS FOR

  • Business owners and senior leaders who approve marketing spend
    websites, agencies, campaigns, content strategies, marketing hires.
  • You make these decisions without always being sure
    whether the brief in front of you is built on the right foundation.
  • You have commissioned marketing work before that did not produce what the proposal suggested
    and you are not entirely sure why.
  • You are about to make another significant commitment
    and you want a way to evaluate it before you sign.

WHAT YOU WILL LEAVE WITH

  • Four questions - yours to use on every marketing decision you make from today.
  • A specific answer about the brief or proposal you brought: sign it, or examine it first.
  • The language to ask better questions of any agency, developer, or marketing supplier - now and in the future.
  • And if the workshop reveals that what is needed is a structured examination of the foundation before any brief is written - a clear picture of what that looks like.

BRING YOUR BRIEF

A proposal, a scope of work, a budget you are about to approve, or the decision you are currently facing.

No document? Bring the decision in your head. What are you about to commission? What have you been told it will produce?

That is enough.

*Google Meet link arrives by email within 24 hours.

*This session ins limited to 12 live attendees. Once capacity is reached, additional registrants will be prioritised for our next scheduled session.

REGISTER

FROM QALLANN

Qallann is a strategy-first marketing consultancy based in Kenya, working with businesses across Kenya, Africa, and the world.

Most marketing investments that do not produce what they promised were not failed by the agency.

They were failed by the brief.

This workshop gives you the tool to evaluate the brief before it becomes an invoice.

FREQUENTLY ASKED QUESTIONS

Yes. The four questions require no marketing expertise.

They require the ability to ask for a specific answer rather than a general one.

If you can run a business, you can ask these questions.

Yes – because the four questions are not about whether the agency is capable.

They are about whether the brief the agency has been given is built on the right foundation.

A capable agency executing a brief that has not been examined produces capable execution of the wrong thing.

The questions give you a way to confirm the foundation before the execution begins.

That is one of the most commercially useful outcomes.

Knowing before the spend moves is significantly cheaper than discovering it after.