How to Know If Your Business Has a Positioning Problem – Before It Costs You More
If customers hesitate, price is always negotiable, and sales cycles stretch longer than they should – you may have a positioning problem. Here is how to know for certain.
Why Your Marketing Spend Is Not Working – And Why Changing the Agency Will Not Fix It
If your marketing spend keeps going out and results are not following, the problem is almost never the marketing. Here is what is actually happening before you spend again.
The Marketing Mistakes Most Entrepreneurs Make Are Not Marketing Problems
Most marketing mistakes entrepreneurs make trace back to one upstream problem – not a bad campaign. Here is what it is and how to stop building on it.