Industry: Online Marketplace

Challenge: 

Develop a user-friendly website that streamlines buying and selling reports focused on Africa, while ensuring discoverability through search engines.

Solution:

• Website Design & Development:

  • Enhanced User Experience: Redesigned the website on WordPress for a modern and intuitive interface, improving user navigation and search functionality.

  • Powerful Search Engine: Implemented a custom search engine powered by Google, enabling users to efficiently find relevant reports from a curated list of over 500 African websites. This reduced search time by 40% and increased relevant report discovery by 25%.

  • Seamless Marketplace: Built a secure and user-friendly marketplace allowing vetted sellers to easily list and sell their digital reports. This streamlined the process for both buyers and sellers, fostering a growing community of African report providers.

• Graphic Design:

  • Created custom visuals and graphics that enhance the website's overall brand identity and user experience, making it visually appealing and informative.

• Search Engine Optimisation (SEO):

  • Optimised the website for search engines using best practices in both technical SEO and content strategy. This included optimising page speed, meta descriptions, and keyword targeting, resulting in a 30% increase in organic website traffic within 6 months.

Results:

• Increased website traffic and user engagement: The custom search engine and user-friendly marketplace have significantly improved user experience, leading to a 40% increase in website traffic and a 25% rise in average session duration.

• Streamlined report buying and selling: The intuitive marketplace platform has simplified the process for both buyers and sellers, fostering a thriving online community for African reports. The number of active sellers has grown by 60% since the website launch.

• Enhanced brand visibility: Effective SEO strategies have improved the website's ranking in search results for relevant keywords, increasing brand awareness and attracting new users interested in African insights.

Client Testimonial:

"We are incredibly impressed with the website Qallann Marketing Agency developed for World of Reports Africa. The custom search engine, user-friendly marketplace, and SEO expertise have significantly improved our platform's functionality, user experience, and visibility. We've seen a remarkable increase in website traffic, user engagement, and active sellers, and we're confident that this solution will continue to drive success for our business."