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World of Reports
Project type
Website Design & Development, Custom Google Search Engine Integration, Marketplace Development, UX Design, SEO, E-commerce Development, Copywriting, Idea Organisation
Date
March 2020
Location
Kenya, Africa
Industry
Research & Data Marketplace
Services Provided
Website Design & Development, Custom Google Search Engine Integration, Marketplace Development, UX Design, SEO, E-commerce Development, Copywriting, Idea Organisation
Challenge
The challenges were multi-dimensional. First, World of Reports Africa required a robust platform capable of hosting thousands of reports with efficient categorisation and search functionality. Second, they needed a system for sellers to submit their reports and documentation for vetting, ensuring the marketplace maintained high standards of credibility and quality.
Moreover, the platform had to function as a secure e-commerce site, allowing seamless transactions between buyers and sellers. Lastly, while World of Reports Africa had a clear vision, they needed support in refining and organising their ideas, crafting compelling copy, and building a user-friendly interface optimised for both usability and search engines.
Testimonial
Working with Qallann Marketing Agency was an absolute pleasure. They took our vision for World of Reports Africa and turned it into a powerful platform that exceeded our expectations. They built a user-friendly website and created a custom search engine that taps into over 500 sites. They truly understood our needs and delivered a solution that perfectly fits our mission. Their team was proactive, professional, and always ready to go the extra mile. The marketplace they developed empowered our sellers and made it easier for buyers to access high-quality African research. We couldn’t be happier with the results and highly recommend them to anyone looking to bring their digital ideas to life!
- Founder, World of Reports
Overview:
World of Reports Africa recognised a significant gap in the availability of accessible and organised research and data about Africa. Although demand for such reports was high, finding credible, relevant information was cumbersome and time-consuming. They envisioned a digital marketplace that would serve as a central hub for buying and selling high-quality research reports on Africa. We were tasked with turning this concept into reality by designing and building a sophisticated, user-friendly website that not only hosted and curated these reports but also offered a marketplace for vetted sellers to easily list their digital reports.
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Solution:
To meet these challenges, we provided a comprehensive suite of services, ensuring that every aspect of the platform was meticulously planned and executed:
1. Website Design & Development:
We designed and built a fully responsive website that served as a dynamic platform for both buyers and sellers. The site was structured to handle large volumes of reports, offering intuitive navigation and categorisation to ensure users could find the information they needed quickly and efficiently.
2. Custom Google Search Engine Integration:
To expand the range of accessible reports beyond those hosted directly on the platform, we customised the Google search engine. This custom tool was fine-tuned to search over 500 credible websites focused on African research, enabling users to discover a vast array of reports with ease.
3. Marketplace & E-commerce Development:
We developed a robust marketplace framework where vetted sellers could create password-protected profiles, submit their documentation for review, and list their reports for sale. The platform featured a secure e-commerce system that facilitated smooth transactions, including payment processing, revenue distribution, and digital report delivery. This made it easy for sellers to monetise their content while ensuring buyers had a reliable and efficient purchasing experience.
4. User Experience (UX) Design & SEO:
Understanding the importance of a seamless user experience, we focused on UX design that facilitated easy navigation and report discovery. We also implemented comprehensive SEO strategies, optimising site structure, metadata, and content to boost organic visibility and attract the right audience—researchers, business professionals, and analysts seeking in-depth information on African markets.
5. Copywriting & Idea Organisation:
We played a crucial role in bringing World of Reports Africa’s vision to life by helping to organise and refine their ideas. Our team crafted clear, compelling copy that articulated the value proposition of the platform and resonated with the target audience. This ensured that the website not only functioned well but also communicated effectively.
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Results:
The launch of World of Reports Africa marked a significant milestone in the availability of African research data. Key achievements included:
• Streamlined Access to African Research: The platform provided quick access to thousands of curated reports on Africa, consolidating resources from all over the world into a single, easy-to-navigate marketplace.
• Empowered Sellers: Vetted sellers were able to list their reports confidently, knowing the platform provided them with a secure and efficient means of reaching a targeted audience and generating revenue.
• Positive User Experience: The website’s intuitive design, combined with powerful search capabilities, led to high user satisfaction. Visitors appreciated the ease of navigating the platform and the breadth of research available.
• Significant Organic Traffic Growth: Thanks to strategic SEO efforts, the platform experienced steady growth in organic traffic, establishing World of Reports Africa as a trusted and authoritative source for African research and data.
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World of Reports Africa successfully bridged the gap between researchers and those seeking credible data on the continent. Our holistic approach—spanning website development, marketplace and e-commerce functionality, custom search integration, UX design, SEO, and copywriting—enabled World of Reports Africa to achieve its vision.
If you’re looking to transform your digital ideas into impactful realities, reach out to us. Let’s build something extraordinary together!
