Qallann Marketing Agency
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Afro Feminine Muse
Project type
Online Event Marketing & Management, Event landing pages, Graphic design for event promotions, Automated email responses and reminders, Booking systems with discount coupons, Online Program Development, Payment gateway integration, Automated content scheduling and delivery, Zoom meeting scheduling and notifications, Feedback surveys and automated emails, Coaching Session Booking & Integration, Text and email notifications, Google Calendar and Zoom integration, Lead pre-qualification forms, Website Revamp & User Training, Full website redesign and optimisation, Client training on managing website and tools
Date
April 2022
Location
Nairobi, Kenya
Industry
Personal Development, Relationship Coach
The Challenge
Ms. Linda faced several challenges typical of many solopreneurs:
• As a one-person business, she struggled to manage her growing client base efficiently.
• Her website lacked the infrastructure to automate bookings, payments, and event management, making it difficult for her to focus on her primary role as a mentor.
• Manual processes for event registration and program delivery were becoming time-consuming and inefficient.
• With the increasing demand for her services, there was a need to streamline online programs and coaching session bookings with integrated calendars, notifications, and automatic reminders.
• Her brand’s online presence needed a professional overhaul to better reflect her unique value proposition and services.
Testimonial
Qallann Marketing Agency has truly transformed the way I run my business. As a solopreneur, managing everything on my own was becoming overwhelming, but their support in automating my systems, enhancing my branding, and streamlining my coaching programs has been invaluable. Now, I can focus on mentoring women with confidence, knowing everything is taken care of. I highly recommend Qallann Marketing to anyone looking to take their brand to the next level!
— Ms. Linda, Founder of Afrofeminine Muse.
Client Overview:
Afrofeminine Muse, founded by Ms. Linda, is a solopreneur relationship mentoring brand dedicated to helping married women regain their feminine confidence in their marriages. With a passion for empowering women, Ms. Linda offers mentoring, coaching, and transformative programs tailored to the unique emotional and psychological needs of women in marriages. Her goal is to guide her clients toward rediscovering their confidence, nurturing their femininity, and fostering more meaningful relationships.
---
The Solution:
Qallann Marketing Agency stepped in to provide a comprehensive solution that streamlined Ms. Linda’s business operations, enabling her to focus on what she does best: mentoring and empowering women.
1. Online Event Marketing & Management:
We enhanced Afrofeminine Muse’s event marketing and management, making it easy for Ms. Linda to promote and facilitate her sessions and programs:
• Bookings & Coupons: We integrated a seamless booking system for her online events, which allowed attendees to easily register and receive coupons for discounts or special offers.
• Automated Email Replies: Every time a participant signed up for an event, they received automated confirmation emails with event details, as well as follow-up reminders leading up to the event.
• Landing Pages & Copywriting: We designed high-conversion landing pages for her events, crafted compelling copy that resonated with her target audience, and created persuasive calls-to-action to boost signups.
• Graphic Design: Our team developed visually appealing social media graphics and promotional material to publicise these events, helping to boost awareness and engagement.
2. Online Program Development & Automation:
We brought Ms. Linda’s coaching programs to life by building a structured, fully automated system for delivering her courses. This included:
• Payment Gateway Integration: Participants could now seamlessly pay for and register for her programs online, providing a hassle-free experience.
• Scheduled Content Delivery: Over an 8-week period, participants automatically received weekly reading materials, videos, Zoom meeting links, and other program content. All content was scheduled in advance and delivered to participants at the appropriate time.
• Automated Notifications & Emails: When new material was made available, participants were automatically notified via email. Reminders for upcoming sessions, along with surveys to capture feedback, were also automated, ensuring smooth communication.
• Zoom Integration: Each online session was automatically scheduled, with links generated and sent to participants, eliminating manual work.
3. Booking Site & Coaching Session Integration:
For Ms. Linda’s one-on-one coaching services, we developed a streamlined booking site with robust functionality:
• Text & Email Notifications: Participants were notified via SMS and email when they booked their coaching sessions, and they received timely reminders before each session.
• Google Calendar & Zoom Integration: The booking system was integrated with Ms. Linda’s Google Calendar and Zoom account. Meetings were automatically scheduled, links generated, and time slots blocked out to prevent double-booking. This ensured Ms. Linda’s schedule remained organised.
• Lead Pre-Qualification Forms: Before each session, clients completed pre-qualification forms, which helped Ms. Linda better understand their needs in advance, leading to more productive sessions.
4. Website Revamp & Training:
Afrofeminine Muse’s online presence received a full redesign and optimisation to better serve its audience:
• Website Redesign: We gave the website a fresh, modern look with improved user experience (UX), making it easier for potential clients to navigate, learn about her services, and book sessions or programs.
• Client Training: We trained Ms. Linda on how to manage and update her website and tools on her own, empowering her with the confidence and ability to take control of her digital presence moving forward.
---
Results:
Through our collaboration with Ms. Linda, Afrofeminine Muse experienced the following benefits:
• Increased Efficiency: With automated systems in place for bookings, payments, and content delivery, Ms. Linda now has more time to focus on her mentoring and coaching, rather than administrative tasks.
• Higher Engagement & Attendance: The professionally designed landing pages and automated reminder systems increased event registrations and participation, leading to more engaged audiences.
• Professional Brand Presence: The revamped website and high-quality graphic design elevated Afrofeminine Muse’s online presence, helping Ms. Linda project a more professional image and connect more effectively with her audience.
• Improved Client Experience: The seamless booking process, automated notifications, and integrated coaching tools provided a more polished and professional experience for clients, leading to higher client satisfaction and retention.
