Phase 1: Establishing a Strong Brand Identity

Brand Discovery & Development:

We began with an in-depth brand discovery session, during which we collaborated with Pentagon Admissions to understand their mission, target audience, and market positioning. The goal was to establish them as a premium, trustworthy, and professional brand capable of guiding students through the highly competitive admissions process.

• Buyer Persona Research: We identified key audience segments, including high school students, parents, and recent graduates looking to apply to top US and UK universities.
• Behavioural Psychology: By understanding their target market’s motivations, we crafted a brand narrative that appealed to both the aspirational dreams of students and the concerns of parents.

Branding & Positioning:

After conducting audience research and understanding their goals, we created a comprehensive Branding & Positioning strategy:

• Brand Identity: A strong, recognisable brand identity was developed, including their logo design, colour palette, and typography. The visual identity embodied professionalism, trustworthiness, and ambition, aligning with their mission to help students achieve their dreams.
• Brand Guidelines: We crafted brand guidelines to ensure consistency across all platforms, from digital media to printed materials. This helped Pentagon Admissions maintain a unified image as they grew.

Phase 2: Building the Digital Infrastructure

Web Development:

With branding solidified, we built a high-performance, user-friendly website that was optimized for both desktop and mobile-first design. The website served multiple functions, including e-commerce for consulting packages, a blog for content marketing, and a booking system for appointments.

• UX Design: We designed the website with the user journey in mind, ensuring it was easy for students and parents to navigate, learn about services, and book consultations.
• E-commerce Integration: The site allowed clients to purchase consultation packages online, enabling seamless booking and payments.
• Booking System: We integrated a calendar and booking system to streamline the consultation process, offering students and parents the ability to easily book appointments based on their availability.

Lead Generation & Management:

We implemented a powerful lead generation and management system using Wix CRM. This system allowed Pentagon Admissions to capture, track, and manage leads effectively, from initial inquiries to booked consultations.

• Lead Capture Forms: Custom forms on the website captured leads directly into the CRM for easy follow-up.
• Appointment Reminders & Calendar Integration: The CRM was integrated with Google Calendar, automatically sending appointment reminders to ensure clients never missed a session.

Phase 3: Data-Driven Marketing & SEO

Digital Strategy:

Our digital marketing strategy focused on increasing Pentagon Admissions’ visibility and reaching the right audience. This included developing a comprehensive content marketing plan, building out their social media presence, and running targeted ad campaigns.

Search Listening & Social Listening:

We monitored online conversations related to college admissions in the US and UK, identifying trends and keywords that helped us create relevant and timely content for their blog and social media channels.

Local SEO & Google My Business:

To ensure Pentagon Admissions was visible to local and international audiences, we optimized their website for Local SEO and set up their Google My Business profile. This increased their chances of being found by potential clients searching for admissions consultants.

• Content Optimisation: All website content was optimised for search engines, including targeted keywords such as “admissions consultant for US universities” and “UK university admissions advice.”

Google Analytics & Data Reporting:

We installed and configured Google Analytics to track website traffic and performance. Regular reporting allowed Pentagon Admissions to measure the effectiveness of their marketing efforts and make data-driven decisions.

• Data Analytics: We used data to monitor which channels were driving the most traffic and conversions, refining our strategy based on the insights.

Google Ads & Social Media Ads:

We managed their ads on Google and social media platforms to attract new leads, generating visibility and interest in their consulting services. Our campaigns were optimised for both brand awareness and lead generation.

Phase 4: Content & Social Media Marketing

Copywriting & Blogging:

We provided full copywriting services for Pentagon Admissions’ entire website and blog. The website copy was crafted to communicate their expertise while encouraging potential clients to take action. The blog served as an educational resource for students and parents, offering insights into the admissions process, tips for writing standout applications, and advice on securing scholarships.

Social Media Management & Community Building:

To build a strong online presence, we created and optimised their social media pages across major platforms. Our social media strategy focused on fostering a community of aspiring students and parents, offering valuable content that resonated with their audience.

• Community Management: We actively engaged with followers through comments, direct messages, and community discussions, fostering trust and credibility.
• Social Listening: By using social listening tools, we monitored relevant conversations and used insights to further refine Pentagon Admissions’ social media and content strategies.

Phase 5: Marketing Automation & Lead Management

To streamline Pentagon Admissions’ marketing efforts and manage client interactions, we implemented marketing automation through the CRM, ensuring:

• Automated Email Sequences: Potential clients received personalised, automated emails after submitting inquiries or booking appointments, providing information on services and consultation follow-ups.
• Lead Management: Leads were automatically categorised based on their engagement levels, allowing Pentagon Admissions to focus on high-potential clients.

Results & Impact:

• Brand Awareness: Through our comprehensive branding and digital strategy, Pentagon Admissions quickly established themselves as a premium player in the admissions consulting space, both locally and internationally.
• Lead Generation & Management: The combination of SEO, Google Ads, and social media marketing generated a consistent flow of qualified leads. Our CRM system helped Pentagon Admissions efficiently manage leads, from initial inquiries to bookings.
• Increased Engagement: Social media engagement and community building efforts led to a loyal following of students and parents, who regularly engaged with blog content, social media posts, and inquiries.
• Optimised Website Performance: The mobile-first design and optimised UX resulted in high user satisfaction, increased bookings, and excellent feedback from clients.

Client Testimonial:

“Qallann Marketing Agency took our vision and turned it into a thriving business. Their strategic insights, from branding and digital strategy to web development and lead management, have been crucial in helping us grow and reach our target audience. We now have a strong brand identity and the digital tools we need to compete in a global market.”
— Pentagon Admissions Team

Key Takeaways:

• Comprehensive Branding and Digital Strategy: A cohesive approach to branding, web development, and digital marketing creates a strong foundation for start-ups entering competitive markets.
• Effective Lead Management: Streamlined lead management through CRM and automation ensures no potential client is left behind.
• Content-Driven Growth: Engaging blog posts, social media content, and optimised website copy drive organic growth and establish authority in the industry.

Call to Action:

Looking to bring your business idea to life with a full-scale branding and digital strategy? Contact Qallann Marketing Agency for a free consultation today and let’s make your vision a reality!