Qallann Marketing Agency
Email Marketing
Emails aren’t just the digital version of junk mail—they’re a tool for connecting with your audience, building loyalty, and driving sales. At Qallann Marketing Agency, we transform your email list into a thriving community with campaigns that resonate, engage, and convert. Whether you’re nurturing leads, promoting products, or strengthening your brand voice, our email marketing services ensure your message lands right where it should—your customer’s inbox, not the spam folder.
Why Email Marketing is Important
Email marketing is one of the most cost-effective marketing channels, boasting an impressive ROI of $36 for every $1 spent. But it’s not just about sending a bunch of emails and hoping for the best. Effective email marketing requires strategy, creativity, and data-driven insights. Here’s why it’s crucial for your business:
Direct Communication
Communicate directly with your audience in a personalised way that other channels can’t match. Whether it’s updates, offers, or nurturing messages, you’re in your audience’s inbox—where their attention is focused.
Segmentation and Targeting
Use data to segment your audience and send highly targeted messages that resonate with different customer segments, improving open rates and engagement.
Measurable Results
Track open rates, click-through rates, and conversions to understand what works and continuously optimise your strategy.
Customer Retention and Loyalty
Strengthen relationships and keep your brand top-of-mind with regular, valuable content that your audience looks forward to receiving.
Boosting Sales and Conversions
Promote products, share discounts, or introduce new services with compelling calls-to-action that drive clicks and conversions.
Our Email Marketing Process
We take a strategic approach to email marketing, ensuring every campaign is crafted to meet your specific business goals. Here’s how we do it:
1
Discovery and Strategy Development
We start by understanding your business, audience, and objectives. Based on this, we create a tailored email marketing strategy that aligns with your brand voice and goals.
2
List Building and Segmentation
We help you grow your email list with high-quality leads and segment it into different groups to deliver more relevant content.
3
Content Creation and Design
Our copywriters and designers work together to craft engaging emails that are visually appealing and packed with compelling content.
4
Campaign Setup and Automation
We set up your email campaigns on your chosen platform, automating key messages like welcome sequences, abandoned cart emails, and post-purchase follow-ups.
5
Testing and Optimisation
We test different elements—subject lines, content, CTAs—to see what works best, using insights to continually improve your campaigns.
6
Reporting and Analysis
We provide detailed reports on campaign performance, including open rates, click-through rates, and conversions, along with actionable insights for future campaigns.
Complement your email marketing efforts with the following services for even greater impact:
Personalised Marketing
Use customer data to create highly targeted campaigns that make each recipient feel like your message was crafted just for them.
Landing Page Optimisation
Ensure your landing pages are set up to convert visitors into leads or customers, seamlessly connecting your email content to your website.
Email Marketing Starter Plan
75,000Ksh+Ksh 2,250 Payment Processing feeFor businesses looking to get started with email marketing.Valid for one month- Up to 4 campaigns/month
- List segmentation & basic automation
- Standard reporting & analytics
- Design & copy for 2 email templates
Email Marketing Growth Plan
150,000Ksh+Ksh 4,500 Payment Processing feeFor growing businesses looking to enhance their email marketing strategy.Valid for one month- Up to 8 campaigns/month
- Advanced segmentation & automation
- Detailed reporting & insights
- Design & copy for 4 email templates
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What is the goal of the Small Business Saturday Program?Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
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What tools can I use for CXO?Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
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What kind of support would Qallann give?We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
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Will the business have to pay anything?We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
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What are the requirements for the eligible partners?The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
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Who can participate on behalf of the company?We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
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How many times can you submit an entry?You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
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When will you hear back from us?We will get in touch with the winning business within a month (or less) of the selection.