Qallann Marketing Agency
PPC (Pay-Per-Click) Marketing
Whether you’re new to digital advertising or looking to improve existing campaigns, Qallann Marketing Agency is here to help. Our PPC services are designed to not just attract visitors but to convert them into loyal customers. We create data-driven, high-converting ads tailored to your unique business needs, ensuring every shilling or dollar you spend delivers measurable results. From Google Ads to social media campaigns, we manage it all so you can focus on what you do best – running your business.
Why PPC matters to your business
Effective PPC advertising does more than just put you in front of your audience; it puts you in front of the right audience. When done well, it’s one of the quickest ways to drive traffic, generate leads, and boost sales. Here’s why investing in PPC with Qallann Marketing Agency makes sense:
Instant Visibility
Your ads will appear at the top of search results and across social media, putting your business front and centre when potential customers are looking for products or services like yours.
Flexible Budgeting
With PPC, you set your budget and only pay when someone clicks on your ad. We optimise your campaigns to get the most out of every shilling or dolla.
Scalability
As your business grows, so can your PPC campaigns. Whether you’re targeting a local or international audience, we’ve got you covered.
Targeted Reach
We create ads that target specific demographics, locations, and interests, ensuring your budget is spent on people most likely to engage with your brand.
Data-Driven Insights
Detailed reports and analysis give you a clear picture of campaign performance, so you can make informed decisions and maximise ROI.
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Trend Identification:
Spot emerging interests and topics before they become mainstream, helping you stay relevant.
Our PPC Process - From Strategy to Success
We believe in a structured approach to PPC that ensures every campaign is built on a solid foundation of research and strategy. Here’s how we do it:
1
Initial Consultation & Goal Setting
We begin by understanding your business, target audience, and objectives to craft a strategy that aligns with your goals.
2
In-Depth Research & Strategy
We perform comprehensive keyword research, competitive analysis, and audience profiling to identify high-potential opportunities.
3
Creative Ad Development
Our team creates compelling ad copy and visuals tailored to each platform, ensuring your ads capture attention and drive action.
4
Multi-Platform Campaign Setup
We set up and manage your campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and programmatic platforms, optimising for peak performance.
5
Continuous Optimisation
We monitor your campaigns daily, adjusting bids, targeting, and ad creatives to improve performance and maximise ROI.
6
Detailed Reporting & Recommendations
You receive regular reports with insights on performance metrics, along with actionable recommendations for continuous improvement.
We offer a range of PPC services to meet your business needs:
Programmatic Advertising
Leverage automated technology to buy and place ads across multiple platforms and devices with precision and scale.
Data & Analytics
Implement robust tracking systems with Google Analytics, Google Tag Manager, and tracked links to monitor campaign performance and user behaviour.
Remarketing Campaigns
Re-engage visitors who have shown interest in your products or services, keeping your brand top-of-mind and boosting conversion rates.
Copywriting
Develop compelling ad copy that resonates with your audience and drives action.
Landing Page Optimisation
Optimise your landing pages to increase conversion rates and ensure your PPC traffic turns into tangible business results.
Graphic Design
Design eye-catching visuals that complement your ads and enhance engagement.
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What is the goal of the Small Business Saturday Program?Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
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What tools can I use for CXO?Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
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What kind of support would Qallann give?We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
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Will the business have to pay anything?We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
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What are the requirements for the eligible partners?The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
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Who can participate on behalf of the company?We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
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How many times can you submit an entry?You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
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When will you hear back from us?We will get in touch with the winning business within a month (or less) of the selection.