Qallann Marketing Agency
Fractional Chief Marketing Officer (CMO)
Running a successful business requires more than just a great product or service—you need a clear and effective marketing strategy. If you’re looking for senior marketing leadership without committing to a full-time hire, our Fractional Chief Marketing Officer service is your solution. At Qallann Marketing Agency, we provide experienced marketing executives who offer strategic guidance, leadership, and execution on a part-time basis, helping your business grow and thrive without the full-time costs.
Why The Fractional CMO Service Is Important
Many businesses struggle to create a cohesive marketing strategy that drives growth and aligns with their business objectives. A Fractional CMO provides the expertise and leadership needed to build a solid marketing foundation, drive innovation, and elevate your brand presence.
Strategic Leadership
Gain access to a seasoned marketing executive who can develop and execute a marketing strategy that aligns with your business goals.
Enhanced Marketing Performance
Our Fractional CMO will oversee your marketing efforts, optimising processes and ensuring your team is achieving impactful results.
Scalable Solutions
Whether you’re looking for short-term support or a long-term partnership, we adapt to your business needs.
Flexibility & Cost-Efficiency
Get high-level expertise tailored to your needs, whether you need a few hours a week or more comprehensive support.
Objective Perspective
With an external viewpoint, our Fractional CMO offers fresh, unbiased insights into your marketing challenges and opportunities.
Who This Service Will Benefit
Mid-Sized Enterprises
Businesses ready to scale but need strategic direction to position themselves effectively in the market.
Growing Startups
Startups seeking to establish a solid market presence and need experienced marketing leadership to guide them.
Family-Owned Businesses
Organisations looking to modernise their marketing strategies while maintaining their unique business values.
Nonprofits and NGOs
Entities aiming to communicate their mission effectively without the financial commitment of a full-time CMO.
Our Fractional CMO Process
We take a strategic approach to email marketing, ensuring every campaign is crafted to meet your specific business goals. Here’s how we do it:
1
Discovery & Alignment
We begin with an in-depth discovery session to understand your business, goals, and marketing challenges.
2
Strategic Planning
We develop a tailored marketing strategy, complete with KPIs, timelines, and a resource plan to drive growth.
3
Execution & Oversight
We oversee the implementation of your marketing strategy, ensuring alignment with your business objectives and optimising performance.
4
Team Integration
We work alongside your existing team, offering guidance and mentorship to enhance their capabilities.
5
Ongoing Optimisation
Regular reviews and adjustments ensure your marketing efforts remain effective and aligned with your business goals.
Real-World Applications of a Fractional CMO
Campaign Strategy & Management
Guiding your team in launching a new product or service with targeted campaigns that engage your audience.
Change Management
Providing leadership during periods of organisational change, such as mergers, acquisitions, or rebranding efforts.
Content Strategy
Developing a content plan that aligns with your business goals and resonates with your target audience.
Digital Transformation
Steering the implementation of a digital-first strategy, including adopting new tools and platforms for enhanced marketing performance.
Market Expansion
Leading market research and strategy development for entering new geographical or customer segments.
Complement the Fractional CMO service with the following services for even greater impact:
Marketing Technology & Automation
Implementing and optimising marketing technology stacks to streamline processes and improve efficiency.
Pricing
A criteria-based pricing approach for our Fractional CMO services allows us to tailor solutions that align with your business needs and budget. Instead of rigid price plans, we assess factors such as
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the CMO’s experience,
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project complexity,
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industry challenges, and
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the specific scope of work required.
This flexible model ensures that whether you’re a start-up looking for strategic direction or an NGO needing comprehensive campaign management, you only pay for the level of expertise and support that fits your situation. This way, you gain access to high-level marketing leadership without the full-time costs.
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What is the goal of the Small Business Saturday Program?Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
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What tools can I use for CXO?Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
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What kind of support would Qallann give?We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
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Will the business have to pay anything?We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
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What are the requirements for the eligible partners?The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
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Who can participate on behalf of the company?We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
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How many times can you submit an entry?You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
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When will you hear back from us?We will get in touch with the winning business within a month (or less) of the selection.