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Marketing Strategy

Tired of blending into the background?

Having a distinct brand identity and strategic positioning is crucial for attracting and retaining customers in today's competitive market. 

 

Here at Qallann Marketing Agency, we help you achieve just that. We combine creative expertise with data-driven insights to build brands that resonate with your target audience and drive business growth.

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What are the benefits of a strong marketing strategy?

  • Achieve your business objectives: Align your marketing efforts with your overall business goals, ensuring all activities contribute to growth.

  • Reach your target audience: Identify and connect with the right people who are most likely to be interested in your products or services.

  • Maximise your marketing ROI: Get the most out of your marketing budget by focusing on strategies that deliver measurable results.

  • Gain a competitive edge: Differentiate yourself from the competition and stand out in the marketplace.

  • Track your progress and make informed decisions: Monitor your marketing performance and make adjustments based on data and insights.

How do we help you develop a strong marketing strategy?

1

Deep dive & discovery

  • We begin by understanding your business goals, target audience, and competitive landscape.

  • We conduct a comprehensive marketing audit to assess your current marketing efforts and identify potential opportunities.

  • We analyse your existing data and conduct market research to gain deeper insights into industry trends and customer behaviour.

2

Collaborative strategy development

  • We work closely with you to develop a customised marketing strategy that aligns with your unique needs and goals.

  • We define your target audience personas and create buyer journeys to understand their needs and motivations throughout the buying process.

  • We establish SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure clarity and track progress effectively.

3

Multi-channel marketing implementation

  • We develop a comprehensive marketing plan that incorporates a variety of channels based on your target audience and goals. 

4

Continuous monitoring & optimisation

  • We monitor the performance of your marketing campaigns through key performance indicators (KPIs).

  • We analyse data and conduct A/B testing to identify what's working and what's not.

  • We continuously refine and optimise your marketing strategy based on data insights and market changes.

We leverage various services to develop your marketing strategy:

Marketing Channel & Budget Allocation

Determine the most effective channels to reach your audience and allocate resources strategically.

Email Marketing Strategy

Build targeted email campaigns to nurture leads and drive conversions.

Competitive Analysis

Understand your competitive landscape and identify opportunities for differentiation.

Content Marketing Strategy

Develop a content strategy to attract, engage, and convert your target audience.

SEO & PPC Strategy

Increase your online visibility and attract qualified leads through search engine optimization and pay-per-click advertising.

Buyer persona development

Craft detailed profiles of your ideal customers to guide your marketing efforts.

Social Media Marketing Strategy

Create a social media strategy to connect with your audience and build brand awareness.

Marketing Automation

Streamline your marketing efforts and personalize your communication with leads and customers.

By leveraging our expertise and collaborative approach, we empower you to create a powerful marketing strategy that drives successful results and helps you achieve your business goals.

  • What is the goal of the Small Business Saturday Program?
    Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
  • What tools can I use for CXO?
    Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
  • What kind of support would Qallann give?
    We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
  • Will the business have to pay anything?
    We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
  • What are the requirements for the eligible partners?
    The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
  • Who can participate on behalf of the company?
    We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
  • How many times can you submit an entry?
    You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
  • When will you hear back from us?
    We will get in touch with the winning business within a month (or less) of the selection.
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