top of page

Social Listening

Understanding your audience’s sentiments and perceptions is crucial for effective marketing. At Qallann Marketing Agency, our Social Listening service allows you to tap into the conversations surrounding your brand, competitors, and industry. By monitoring social media platforms and online discussions, we help you gain valuable insights that can inform your marketing strategies and enhance your brand’s reputation.

Social Listening.jpg

Why Social Listening is Important

Social Listening empowers you to understand what your audience is saying and feeling. It transforms raw data into actionable insights that can guide your decision-making. Here’s why this service is essential:

Brand Awareness:

Identify how your brand is perceived in real-time, helping you understand your market position.

discover.png

Customer Insights:

Gain an in-depth understanding of customer needs, preferences, and pain points, allowing for tailored marketing strategies.

hexagon-check (1).png

Crisis Management:

Detect potential issues early to mitigate negative sentiment before it escalates, safeguarding your brand’s reputation.

bullseye-arrow.png

Competitive Analysis:

Keep an eye on competitors by understanding their strengths and weaknesses through audience conversations.

chart-user (1).png

Trend Identification:

Spot emerging trends and topics that resonate with your audience, enabling you to adjust your content and campaigns effectively.

revenue.png

Our Social Listening Process

1

Discovery Call

We start with a consultation to understand your unique needs and objectives. This ensures our approach is tailored to your specific goals.

2

Listening & Monitoring

We utilise advanced tools to track mentions, keywords, and sentiment across various social media platforms and forums.

3

Data Analysis

Our team interprets the data, identifying key themes, trends, and sentiments to provide a comprehensive overview of your brand’s online presence.

4

Reporting

We deliver insightful reports that highlight key findings, actionable recommendations, and strategic insights for your marketing efforts.

5

Strategy Implementation

Based on our findings, we assist in developing strategies to enhance your engagement and optimize your brand’s messaging.

Our Social Listening Services Include:

Crisis Alerts

Real-time alerts for negative mentions, allowing you to respond swiftly and manage your brand’s reputation effectivel

Campaign Monitoring

Track the performance and reception of your marketing campaigns in real-time. Identify what’s resonating, spot any issues early, and adapt your strategy to maximise impact.

Our Tiered Pricing Plans

We offer flexible pricing plans based on your business size, requirements, and goals.

Need a custom social listening package?

 

Ideal for large organisations with complex needs​

  • Social Listening Basic Plan

    45,000Ksh
    +Ksh 1,350 Payment Processing fee
    Ideal for startups or small businesses looking to monitor brand mentions.
    Valid for one month
    • Brand Monitoring
    • Monthly Sentiment Report

  • Social Listening Standard Package

    90,000Ksh
    +Ksh 2,700 Payment Processing fee
    Best suited for mid-sized companies aiming to deepen customer insights and competitive analysis.
    Valid for one month
    • Everything in Basic
    • Competitor Analysis
    • Bi-weekly Insights Report

  • Social Listening Premium Package

    150,000Ksh
    +Ksh 4,500 Payment Processing fee
    Designed for larger organizations requiring comprehensive monitoring and proactive crisis management.
    Valid for one month
    • Everything in Standard
    • Crisis Alerts
    • Weekly Strategy Consultation

Work with us!

Let’s turn conversations into opportunities. Schedule a free consultation with us today to learn how our Social Listening service can enhance your marketing strategies!

  • What is the goal of the Small Business Saturday Program?
    Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
  • What tools can I use for CXO?
    Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
  • What kind of support would Qallann give?
    We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
  • Will the business have to pay anything?
    We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
  • What are the requirements for the eligible partners?
    The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
  • Who can participate on behalf of the company?
    We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
  • How many times can you submit an entry?
    You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
  • When will you hear back from us?
    We will get in touch with the winning business within a month (or less) of the selection.
bottom of page