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Search Listening

Understanding what your customers are actively searching for can be the difference between a marketing strategy that resonates and one that misses the mark. At Qallann Marketing Agency, our Search Listening service provides you with the insights you need to make informed decisions, tailor your content, and meet your audience’s needs more effectively.

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Why is search listening important?

Traditional market research can only tell you so much. Search Listening goes deeper by analysing real-time search data, giving you a direct window into your customers’ thoughts and priorities. Here’s why it matters:

Direct Audience Insight:

Understand what your audience is asking and looking for, enabling you to address their needs with precision.

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Trend Identification:

Spot emerging interests and topics before they become mainstream, helping you stay relevant.

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Content & SEO Alignment: 

Use data-driven insights to align your content strategy with what your audience is actively searching for, increasing your visibility.

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Competitive Analysis:

Identify areas where competitors are missing out and position yourself more strategically.

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Our Search Listening Process

1

Initial Strategy Session

We begin with a thorough discussion to understand your business goals and audience.

2

Data Collection

We use advanced tools to gather data on key search terms and topics related to your business.

3

Analysis & Insights

Our team analyses the data to uncover actionable insights, trends, and opportunities.

4

Strategy Implementation

We develop a tailored plan, including content recommendations and keyword strategies.

5

Ongoing Optimisation

We monitor performance and refine strategies based on real-time data and changing trends.

Our Tiered Pricing Plans

We offer flexible pricing plans based on your business size, requirements, and goals.

Search Listening Custom Plan

Best for larger organisations seeking comprehensive, ongoing insights.​

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Features:

• Customised keyword and topic research

• Weekly trend and performance reports

• Comprehensive competitor and market analysis

• Personalised strategy sessions

Custom pricing available upon request

  • Search Listening Starter plan

    25,000Ksh
    +Ksh 750 Payment Processing fee
    Perfect for small businesses and startups looking for basic insights.
    Valid for one month
    • Monthly keyword research for up to 3 topics
    • Basic trend analysis report
    • 2 content strategy recommendations

  • Search Listening Growth Plan

    55,000Ksh
    +Ksh 1,650 Payment Processing fee
    Ideal for businesses that want to refine their strategy and drive more targeted traffic.
    Valid for one month
    • Monthly keyword research for up to 8 topics
    • Detailed trend analysis report
    • 5 content strategy recommendations

Let’s Start a Conversation!

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Interested in learning more about your customers and refining your strategy? Book a free consultation with us today and explore how Search Listening can add value to your business.

  • What is the goal of the Small Business Saturday Program?
    Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
  • What tools can I use for CXO?
    Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
  • What kind of support would Qallann give?
    We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
  • Will the business have to pay anything?
    We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
  • What are the requirements for the eligible partners?
    The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
  • Who can participate on behalf of the company?
    We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
  • How many times can you submit an entry?
    You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
  • When will you hear back from us?
    We will get in touch with the winning business within a month (or less) of the selection.
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