Content Marketing

Content is everything when it comes to marketing online. It's what will put you on the map and get people interested in your products, services or brand. It builds communities, inspires people, entertains people and so much more.

Benefits of Content Marketing

Content marketing is a strategic approach that focuses on creating and sharing valuable, relevant, and consistent content to attract and retain a defined audience. Unlike traditional marketing, which is often intrusive, content marketing aims to attract customers by providing them with content they find useful and informative.

Key benefits of content marketing include:

Building trust and relationships:

By offering valuable content, businesses can establish themselves as trusted authorities in their industry, fostering stronger connections with their audience.

Improve SEO:

High-quality content can improve a website's search engine rankings, making it easier for potential customers to find.

Driving conversions and sales:

Content marketing can generate leads, increase website traffic, and ultimately boost sales by providing potential customers with the information they need to make informed decisions.

Cost Effectiveness:

While content creation requires time and effort, it can be a more cost-effective strategy than traditional advertising methods.

Our Content Pillars

We create content that cuts through all the noise. Our creativity is powered by data and insights making your brand stand out.

Blogging

Blogging is a popular form of content marketing especially for smaller businesses. Done right, blogs drive traffic to your website, improve your SEO and can work well when on a limited budget with the right research. Our blog-writing abilities vary from educational, product and service related or customer related content. We use carefully researched key-words and phrases to support your inbound marketing strategy.

Social Media Management

Social media management is the use of social media platforms to generate interest in your business and products through creating and publishing content. Social media strategies not only consider the target audience when tailoring content, but also which platform is to be used. We develop content (video, copy and graphic design visuals) for distribution on the most popular social media platforms. These include Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Snapchat and Pinterest.

Digital Advertising

We determine the most effective content for advertising campaigns and pair them with suitable digital distribution channels for your brand that will increase your brand's visibility to the right audience.

Video Marketing

Video content marketing is the use of videos to promote your business or products and services. Video content consumption is growing year on year on different platforms. We help you create and distribute video content that attracts, entertains, educates and converts potential customers and qualified leads. Our videography expertise range from live videos to animated videos and can be used on websites, social media platforms and television.

Chatbot Marketing

Chatbot marketing is a form of marketing automation in which chatbots are used to engage with customers on a website, application or even social media. Chatbot marketing is a cost saving strategy for customer service. Not only can chatbots be used to respond to users, but they can also be used to start conversations convert leads to customers. We build Facebook Messenger Chatbots and website chatbots allowing you to nurture your leads and grow your lists.

Content Analytics

If you can't measure, you can't improve. We monitor and track the effectiveness of the different pieces of content on different channels in order to make it more relevant to your audience and drive the attainment of your goals.

Copywriting

Copy writing is the art and science of writing for marketing purposes, designed to get your readers to take a specific action. The product of copywriting is referred to as copy. We write copy for ads, blogs, website pages , social media, e-mail marketing, brochures, newsletters and other promotional material. Our digital copy is SEO-friendly and backed by extensive research.

Marketing to Subscription Lists

We help you grow your subscribers' lists. We also design and send commercial message to your subscriber's list, using email marketing and/or your Facebook Messenger lists. Every message sent to a potential or current customer is designed to attract, educate and/or convert